Behavioural Insights Consultancy is founded in 2019 to fill the gap in public policy consultancy, particularly in behaviourally-informed policies. Through our work, and in close partnership with relevant stakeholders, we hope to contribute towards improving the well-being of society.
- With behavioural insights (BI), we hope to bring fresh perspective in public policy approach by improving decision-making and achieving behaviour change to improve policy outcome. Or make policy more efficient.
- We focus on public policy (public sector) but also work with the private sector and the NGOs. We hope to engage and collaborate with relevant stakeholders for the benefits of society.
- As a Malaysian entity, we believe Malaysians know Malaysia’s public policy settings and peculiarities better, and thus would be in a better position to offer practical, innovative and cost-effective solutions.
We aspire to be a leader in BI application in Malaysia and in the region. Inspired by the impactful work of Nobel laureate Richard Thaler and experts such as Dan Ariely and Schlomo Benartzi, as well as Behavioural Insights Team in the UK, we started Behavioural Insights Consultancy in 2019.
For a quick introductory video on behavioural insights, click here (external link by OECDgov).
Our company brochure can be downloaded here.
Our principal consultant has more than 15 years experiences in corporate sector and voluntary NGO work, and conducted public policy research using behavioural insights/nudge – believed to be one of the few to pioneer BI application in Malaysia. We believe in collaborations, and have access to relevant expertise in economics, public policy, strategic planning, data science, psychology and project management.
BEHAVIOURAL INSIGHTS CONSULTANCY
SSM Registration: 201903285670 (003031475-W)
Our founder – Mohammad
Our founder, Mohammad, developed a strong interest in behavioural insights while writing a policy paper on retirement savings between 2018 and 2019. With passion in addressing policy issues, he has been invited to participate in seminars, workshops, studies and training. He has done work for the Malaysia Productivity Corporation (MPC), Institut Tadbiran Awam Negara (INTAN – National Institute of Public Administration), Perbadanan Insuran Deposit Malaysia (PIDM), Institut Sosial Malaysia and Institute for Health Behavioural Research.
Mohammad received his Master in Public Policy from the University of Malaya and MPhil. from the University of Cambridge. He is trained in nudging using the BASIC© and PRIME frameworks.
